Interesting insight on Millennial travel behavior:
It follows then that relationships are vital to millennials, and they are highly influenced by others who help to select places to visit and things to do. Through social media, they tell stories to one another, make recommendations and assessments, often in the form of real-time descriptions of their experiences.
This most highly educated and diverse generation has a real appetite for learning; 75% say they prefer to learn something new when they travel. Fully seven in 10 millennials say they expect special places to offer immersive experiences. They look for places that are fun and entertaining (78%), and interactive and hands-on (68%).